Our Mission

Did you know that the “I Love You” (ILY or 🤟) hand sign, which you can find on your emoji keyboard, symbolizes love and holds various meanings? That hand sign is universally understood and represents the culture of love in American Sign Language (ASL), and it isn’t just for the Deaf Community.
Lovecore Apparel knows this, and it’s clear we’re all in love with love and want to channel that into our lives through our fashion. We’re proud to offer a collection of ILY hand textile prints that are all about expressing who you are and reminding yourself to spread love to those you cross paths with.
We’re not for the faint-hearted, whether you’re Deaf or not. If you’re the sort of person who believes any day can be Valentine’s Day, you’ll absolutely love our vibe! Lovecore is fun, but be warned—it can easily go from adorably cute and slightly kitschy to nauseatingly sweet.
Our mission is to inspire and express your love of culture, love of life, and love of self in anyone who wears our stuff. We celebrate your uniqueness and think it’s pretty cool to be yourself. So, wear our clothes and feel the love! It’s an instant mood booster. What’s not to love about that?